I found this short video on the web and thought it was a great way to illustrate how social networking can be helpful in a business scenario. The publishers, I am sure, didn’t intend to explicitly describe a business case for using social media, but have accidentally given a good example of why business tools are the next horizon for social networks.

Linking Universe provides business tools in a social networking environment to help you sell your ice cream more effectively. Watch the video and I think you will understand…

Our thanks to the guys at Common Craft for putting together this helpful illustration.