Archive for October, 2007

Business Relationship Management

Wednesday, October 24th, 2007

Business Relationship ManagementBusiness Relationship Management, or BRM, is set to become the next great collaborative networking environment on the Web. Social network users such as FaceBook users are moving toward the workplace, bringing their social networking skills with them, but longing for business tools that help them turn contacts into business relationships, and ultimately business opportunities.

Linking Universe is a Business Relationship Management environment that allows you to build a network of contacts, analyze your network to learn how to make improvements, or to explore the strengths of specific relationships. This amount of analytical power can help you determine where to apply more support to your network, or how to establish nurturing strategies to increase your network score in a particular area of development, for instance ‘connectedness’ or ‘leadership’.

Linking Universe Business Relationship Management (BRM) will also provide powerful nurturing tools that empower you to build and strengthen your business relationships using a host of automated, passive, and interactive tools that keep you in touch with your network, and generate opportunities to make contact, spawn collaboration, and generate sales.

At the heart of Business Relationship Management (BRM) is the ability to turn your network of business relationships into business opportunities. Linking Universe includes a range of advanced sales automation tools that help you track your contact with your business network, and allow you to organize contacts into groups or accounts, and to indicate and track opportunities for each contact.

Linking Universe is poised to enter the market as the leader in Business Relationship Management.

Full Control of Your Business Network

Sunday, October 21st, 2007

eWeek talks about marketing social networksA recent article posted at eWeek.com discusses a marketing mistake made by a social network called Queschup.

It seems that users are abandoning Quechup in drolls due to the social network’s invasive invitation scheme.

Users who sign up for the social network are asked if they would like to ‘include’ all their contacts from online accounts such as Google and Yahoo!. Once approved, Quechup starts sending mass emails to each of the contacts, inviting them personally to join the original user’s social network in Quechup. Users are startled to learn that they have just emailed each of their contacts, and are reporting that they were not aware this was going to happen as part of the sign up process.

Linking Universe is developing the next great business network environment to include advanced social networking features along with a robust collection of tools that will help you convert your social network into an amazing business network.

As you build your business network, we give you full control. You decide who to invite, and when to invite them. Of course we are including a host of amazing tools and services that will enable you to invite single individuals, or even large groups of people. However, rest assured; you will be in control.

Linking Universe means Business, and we are serious about it.

Read the article about user concerns over having full control, here.

Dot Com Fever Warming Up. Again

Wednesday, October 17th, 2007

International Herald TribuneThe International Herald Tribune today posted an interesting article about what it calls ‘Dot Com 2′.

The article talks about the rush to buy audience building technologies such as Facebook at extremely high valuations because of perceived long term values.

According to the article, the social networking website Facebook is currently begin valued at 15 billion dollars. That’s a remarkable valuation. Google’s own public valuation is bringing in more than $600 per share on the open market, causing some to wonder if this stock is unstoppable.

Internet properties such as Linking Universe are being judged, in part, for their ability to garner an audience. The volume of customers a property can collect is being considered a part of the valuation, and not necessarily because of the revenue it can generate. While revenue is king when it comes to establishing a traditional valuation, big investors such as Microsoft, Google, and Yahoo! are considering the opportunity to leverage large crowds of people in advertising strategies and online marketing.

It appears that the original ‘dot-com’ bubble burst, it was a result of investors asking ‘how is this going to make money?’, and not really coming up with an answer. Companies like Google have now proven that money, and a lot of it, can be made by focusing on building and attracting large audiences. The social network phenomenon has proven this success, and while some investors remain bewildered, others are jumping in with a new understanding of how the Internet can be a lucrative investment ground.

Our own research indicates that the social networking phenomenon will not only continue to grow, but will experience a lucrative migration toward business networking, where users will be concerned with growing their social network, and turning their network of friends into a network of customers, resources, and introductions.

Linking Universe is a social network for business. Watch this page for more information, or Click Here to contact us. Information is provided only to qualified investors at this time.

Why Do People Use Social Networks?

Monday, October 15th, 2007

Mobuzz TVMobuzz TV today featured a discussion with Alexis Bonte, a successful Internet entrepreneur who is venturing into the online dating market, seemingly a little late. Olivia asks how social networks might compete with dating sites, and Alexis explains a few differences, and why people tend to use social networks. As it turns out, they are not used for dating so much.

The Linking Universe take on social networks is, of course, that these environments make a great foundation for business networking, given the right business networking tools.

Stay tuned for future announcements about how Linking Universe is fast becoming the most powerful business networking solution on the Web.